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Beyond Web Design

Beyond Web Design

Affordable Web Design Cambridge MA | 781 381 4900

website design

Affordable Web Design Cambridge MA | 781 381 4900

Cambridge MA

One thing almost all sites have in common is that they fail to reach out to a target audience.

This is because they fail to make certain elements present on their pages relevant to the business and people who could use the information. These are the potential customers who should be interested enough to do business with you.

Make certain aspects of your site relevant to your business.

This means not only making your site easy to understand but also relevant to what you are offering. For example, if you are a plumbing service company, make certain that the information on your home study page is relevant to plumbing services. Make certain that the pages about your services are also relevant. Provide sufficient information to allow potential customers to determine whether they should contact you.

When people are interested enough in what you are offering, they will start to do business with you.

Consider the type of business you are in. Are you a hardware store that offers plumbing services? What do your home study pages say about your business? Are they relevant to plumbing services? Would a visitor go to your website if they are interested in what you offer? If not, why not? How can you get them interested enough to do business with you? You don’t need to change your website or content every time you change your products or services.
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